Taylor Swift could help Real Madrid pay for Mbappé's signing

Florentino Pérez has big plans once the Santiago Bernabéu renovations are completed. The president wants to turn the Madrid stadium into the main center for all major events held in Spain, with the goal of increasing revenue and competing for the best football players.

This week, the first major event has been announced, singer Taylor Swift will perform a concert at the new Bernabéu in May 2024. Several cities, including Barcelona, were competing to host this event, but the Madrid stadium has emerged as the winner.

The famous American singer will perform at the renovated Santiago Bernabéu, which intends to host highly significant events throughout the year, giving priority, of course, to the football team's matches.

With all the events that will take place at the Santiago Bernabéu once the renovations are complete, it is expected that the stadium will generate annual revenue of over 400 million EUR. Currently, the Real Madrid's current stadium doesn't even reach 200 EUR, so this would more than double the income.

It's only the beginning

Florentino Pérez's plans for the Santiago Bernabéu go beyond football, as he intends to make it a prominent venue for all kinds of events. The confirmation of Taylor Swift's concert is just the beginning of a series of events that will attract national and international attention to Madrid. With these initiatives, the Santiago Bernabéu will establish itself as a top-level cultural and sporting epicenter.