The unusual sanction that Cristiano Ronaldo would face for this controversial action in the Euros

Cristiano Ronaldo played a dramatic game against Slovenia in the Round of 16 with Portugal after his missed penalty led to a penalty shootout to determine a winner. Ronaldo and Portugal advanced to the quarterfinals of the EUROS and will play against Kylian Mbappé's France today. Ronaldo could already face issues and a fine for a social media post after the match against Slovenia. The post was not made by Ronaldo himself but by a company he has partnered with and invested in. WHOOP tracked Ronaldo's heart rate during the match against Slovenia in Round 16. Ronaldo may face investigation by UEFA over a 'banned and illegal" act of "ambush marketing" during Portugal's match against Slovenia at Euro 2024. Ricardo Fort, the former head of global sponsorships at Visa and Coca-Cola, claimed online that this post should be punishable for Ronaldo and the company by both parties receiving a fine.

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Fort explained the reasoning behind why Ronaldo and WHOOP should be receiving a fine. Fort said, "This chart has been circulating today. Cristiano and WHOOP is ambush marketing to Euro 2024. It is illegal and both the player and the company should be fined. The post is about a UEFA matches, uses the names of the two national teams playing, score, and a player on the field. They are implying an association with the event and that is illegal. Not having 'a competitor as a sponsor' isn't a reason to tolerate infringements."

Ronaldo and Portugal's fans do not expect the start to receive a ban by missing the next match. CR7 is expected to play and start the game against France in the EUROS quarterfinals. Ronaldo is also expected to start and play in the semifinal of the EUROS if Portugal manages to beat France later today.

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Roberto Martinez on Cristiano Ronaldo

The Portugal national team manager, Roberto Martinez, talked about the game between Portugal and France. Martinez continues to praise Ronaldo and says, "The freshness he brings is surprising. He's an example: someone who wants to win every day, who wants to compete every day. When you've got a player that committed, forget about what he's done in the past – it's a privilege.”