$14 million per minute: this is how much it costs to have Messi at Super Bowl

Since Lionel Messi's arrival at Inter Miami, soccer in America has become a huge attraction. Fans used to pay little attention to Major League Soccer, but now every game of The Herons sells out in a matter of minutes, while the ratings for game broadcasts have grown considerably around the world.

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That is what generates the talent and prestige of Leo, considered by many to be the greatest player of all time. He profits from this, obviously, since in addition to enjoying himself on the field, he earns a fortune. According to Forbes magazine, his annual earnings are estimated at $135 million, considering about $65 million for his contract with Inter Miami and an additional $70 million for marketing contracts and other businesses he has outside soccer.

But for David Beckham's club, Messi is also a gold mine. On the field, he has helped raise the team's level and that means participating in more prestigious tournaments and receiving awards for winning titles. But he has also generated other benefits, such as higher match ticket prices, better marketing contracts and tours of friendly matches on different continents.

And important companies around the world also want to take advantage of Lionel's fame. The beer company Michelob Ultra recorded a commercial with Messi that will be aired during Super Bowl LVIII, on February 11 at the Allegiant Stadium in Las Vegas. According to The New York Times, last year Michelob Ultra paid $7 million for a 30-second commercial and this year they will double the length, bringing the estimated value of the ad to $14 million.

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He will be focused on other things

While the Super Bowl is taking place, Lionel Messi will already be back in America after a tour of friendly matches in Asia. On February 15, Inter Miami will face Newell's Old Boys at DRV PNK Stadium and six days later will kick off the 2024 Major League Soccer season against Real Salt Lake.